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Publisher ProQuest Information and Learning
Publish Date [ 2007/06/09 ]
News Type [ PARTNERS NEWS ]

Important update from ProQuest CSA

When CSA and ProQuest first joined forces, we announced that we would use the name ProQuest CSA in our early days together. That name has served us well, helping customers and partners become acquainted with us as a combined company. During our first ninety days we gathered input from literally hundreds of customers about our company and our brands. A common theme emerged. Keep it simple. Keep it memorable. Choose a name that reflects the values of the ProQuest and CSA companies that have served libraries and researchers so well for decades. Last week we unveiled our new logo for employees, and today we are sharing the news with you. Our name is ProQuest.

First used in 1995 to name an IIA award-winning product, the ProQuest brand has come to stand for quality and authoritative content. As we become known by new information seekers, the name ProQuest will evoke an invitation: "In the course of your quest for discovery, come and use a product that provides the best results. Start here." This is the spirit and welcome to users conveyed by the new "pathway" logo and tagline you see today.

We want to assure you that the talent, experience, and innovation behind CSA are also at work in building our new company. We will continue to invest in key products and services from the legacy ProQuest and CSA businesses, while we move full speed ahead on creating new workflow solutions.

We all know that a brand is much more than a name... it is the experience you have with a company or product, and the expectation that develops as a result. As one survey respondent told us, "Your strongest asset is the people who work for you." We're proud of our employees and their dedication to the success of each user's specific quest for knowledge, no matter the research task. You should expect no less.

We're ProQuest... where the future is bright indeed. Start here!




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